The academic program Guide is a comprehensive document detailing course scheme, associated credits per course and the distribution of each course in lecture, tutorial and Practical hours. It also details the eligibility criteria for admission, for award of degree, the assessment and evaluation procedures alongwith a glimpse of the pedagogical aspects of the programs. This Guide is to be used in association with the Academic Regulations of the University to make a complete rule set. The course scheme given in this document is approved by respective Board of Studies and the Academic Council of Chitkara University.
During the first year of BBA(Professional), the student will develop an overview of business administration, its environment and management with essential skills and tools necessary for business life. This provides the foundations that prepare the students to take on more challenging advanced modules in the second and the third year of the degree program. The advanced modules focus on a closer examination of the operations of business, particularly on the use and management of key resources, such as people, finance and information technology, from a strategic perspective.
Any candidate who has passed 10+2 in any stream from state level education board or govt. approved body with min. 50% marks obtained, preferably. The admission is taken after Personal Interview and subject to verification of certificates and documents produced. All other norms are as per University regulations applicable time to time.
The BBA(Professional) program is of 3 year duration comprising 6 semesters. First two years of the program equip the students with business administration skills followed by third year of specialization in Marketing and Finance.
The Program being highly rigorous, all the students are expected to show utmost
regularity in attendance. Even a day's absence is detrimental to student's interest.
Therefore, University's requirements in this regard are very stringent.
The university expects its students to be regular in attending the classes. 75% attendance (of all held sessions - lectures, tutorials, project work) is compulsory in a course in order to be eligible to appear for End Term Examination. The students are also encouraged for participation in co - curricular activities and can do so in the 25% cushion provided in the attendance requirements.In case of extreme medical emergencies, 10% concession in attendance requirements is possible but at the sole discretion of the Vice Chancellor on the recommendation of Dean of School.
There is no weightage for attendance in evaluation criteria.
The BBA(Professional) program offers specialization in Marketing and Finance. The program includes 28 Core courses, 6 Liberal Arts subjects, two projects and 6 elective courses. At the end of 2nd year, student will be required to take either Industry Internship for 6 weeks or two Job oriented Certifications offered by the University.
Liberal Arts subjects are special subjects such as Sustainability, Theater Lab on Business, Society & Business, and Executive Communication etc. These subjects aim to make BBA Students Street smart and Industry ready.
Besides this two Job oriented certifications will also be offered to the students at the end of second year. The students will have choice either to opt for Internship in Industry or these Job Certification of Min. 100 hrs. at Chitkara campus.
The structural layout of the program and its courses requires that each course be divided in lecture, tutorial and practical sessions. Duration of each session as given in the column against the course in the course scheme is 55minutes.
Lecture sessions: Lectures are delivered by traditional - chalk board method, supplemented by modern Information Communication technology (ICT) methods. The students are encouraged to ask questions and involve in group discussion to the extent allowed by the teacher. In some subjects where case study based methodology is adopted, the lectures are supplemented by discussions on case studies.
Tutorial Sessions: The tutorial sessions are small groups of students interacting with the teacher, solving application oriented analytical problems. The tutorial sessions are very interactive and inculcate problem solving skills in the students.
Lab / Practical Sessions: During lab / practical sessions, the students work on prescribed list of experiments and do what they have learnt in the Lecture / Tutorial sessions.
Integrated Projects: In each semester, the students identify their team mates (at the most 4 in each team) and work on a unique integrated project allotted to them by faculty / group of faculty members.
It will be compulsory for the students to read
. The Tribune - during 1st semester
. The Hindustan Times - during 2nd semester
. Times of India - during 3rd semester
. The Economic Times - during 4th semester
As Integrated Learning Project. Besides above the various management books will be allocated to the course per semester and evaluation will be done through seminars/viva.
The evaluation will be continuous and the weightage of various components are as given in Table 1 (For Thoery courses) and in Table 2 (for Practical Courses).
|Sessional Tests (STs)||20|
|End Term Examination||60|
There are three Sessional Tests (STs) for all theory papers, the average of best two are considered. The policy on the evaluation component - 'Quizzes / Tutorials / Assignments' is decided by the course coordinator and HoD and is announced separately for each course depending upon the nature of the course. The End Term examination for practical courses includes conduct of experiment and an oral examination (viva voce).
The medium of examination is English.
Criteria to Pass Examination: Based on the marks obtained by the student in a particular course as described in tables above, the grade in that course is obtained, in accordance with the table 2
|%Marks Range of total||Grade||Qualitative Meaning||Grade points|
If a student obtains grade D or above, he is declared pass in that subject. The grade E is equivalent to being fail in that subject, in which case, the student has to reappear in the end term examination of that subject again, whenever its exam is conducted again with the regular examination, after payment of appropriate examination fee.
If the student is detained from appearing in the end term examination because of shortage of attendance in the regular semester or is absent in the end term exam, his grade in that subject is 'I', till he/she appears again in the end term examination and obtains a new grade.
In addition to conditions given in section 8 of Academic Regulations, a CGPA of 4.5 is required to receive degree in BBA(Professional) Program. The minimum credits to be earned are given in table 5
|BSL5103||Essentials of Marketing||5+0+0||5|
|BSL5105||Indian Business Environment - I||5+0+0||5|
|BSL4113||Business & IT Skills||4+0+0||4|
|CML5103||Basics Of Accounting - I||5+0+0||5|
|BSS2107||Integrated Learning Project||2||2|
|CML5114||Basics Of Accounting-II||5+0+0||5|
|AML5104||Fundamentals of Statistics||5+0+0||5|
|BSL5106||Indian Business Environment-II||5+0+0||5|
|CLW4102||Sustainability (Soft Skills)-I||3+0+2||4|
|BSS2110||Integrated Learning Projects||2|
Nature and scope of Management, Evolution of management, Schools of management thought, management as science and an art, management process, Functions of management, manager vs leader, leadership, leadership styles, motivation, theories of motivation, MBO, understanding and managing group processes, characteristics of work group, work group behavior and productivity, team creation and management, culture and values, management and society, the external environment and social responsibility, business ethics, New Trends in Management.Suggested Book(s):
Introduction to Managerial economics, decision making and forward planning,basic economic tools in management economics, Law of demand, Concept of utility and law of diminishing marginal utility, Reveled preference theory of demand, Meaning and degrees of elasticity of Demand, Indifference curve analysis, Law of supply. Change in demand and supply,Need and methods of demand forecasting , production function , Law of variable proportion and Law of returns, Optimal input combination, Concepts of revenue and cost, Meaning of rent and profit, Ricardian theory of rent and risk and uncertainty theories of profits, Price and output determination under Perfect Competition and Monopolistic competition. Discriminating monopoly. Features of Oligopolistic Competition(Kinked Demand curve), Price Discrimination, Product Differentiation.Suggested Book(s):
Understanding Marketing Management, Concepts, Scope, Developing Marketing Strategies and Plans, Value Chain Analysis, Gathering Information and Scanning the Environment, Marketing research and Forecasting Demand, Customer Relationship Management, Consumer Behavior models, Analyzing Business Markets , Understanding Segmenting, Targeting and Positioning, Marketing Mix, Shaping Product Strategy - Product Designing and Differentiation, Product Mix, Product Life Cycle and Strategies in PLC, How to make Marketing Plan,Suggested Book(s):
The concept of Business environment, it's nature, scope and importance, types of business environment, elements of external environment, impact of environment on business and strategic decisions, Social Environment : Meaning and its components in terms of demographic environment, culture and business, business and society, Social responsibility of business, business ethics and values. Consumer Protection Act - an overview, Economic environment: Meaning, Economic systems, economic planning, economic parameters and economic policies, Liberlisation and Privitisation, Stock Exchanges & SEBI : Meaning and various functions performed by stock exchanges, member of stock exchanges & SEBI, RBI & Banking system - Meaning, Functions of RBI & Role of RBI in economic develpoment.Suggested Book(s):
To enhance business project making and presentation skills by using technology. Improving understanding of Computer Fundamentals, use of Word processing, Excel for spread sheet applications & PowerPoint. Understanding and usage of search engines, importance and use of Blogs, Chatrooms and Social Networking sites in the field of business.Suggested Book(s):
Introduction to accounting, Definition, features, functions, objectives, scope and need for accounting; book keeping, difference between book keeping and accounting, types of accounting, Accounting principles, accounting concepts and accounting conventions; process and bases of accounting, Journalising, Meaning, features, advantages and disadvantages of journals; Double entry system, classification of accounts, journal entries, Subsidiary Books, Different types of subsidiary books, Ledgers - Meaning, need and importance of ledgers, posting of journal entries into ledgers, Bank Reconsiliation Statements, Trial Balance and Final accounts without adjustments - Meaning, features, objectives and preparation of Trial balance; Financial statements - meaning, objectives, preparation of financial statements - income statements and balance sheet.Suggested Book(s):
This course offers a comprehensive study of English language to improve verbal and written communication skills for effective communication in the field of corporate and public dealings. The approach is to learn through practice therefore the students are made to write business letters, memos, notices etc. to ensure clear, precise and specific contextual writing abilities. It acquaints the students with the knowledge of functional grammar and its application in day to day interactions. Emphasis is also laid on sentence formation and correct structure and avoiding the distortion of language because of colloquialism.Suggested Book(s):
To enhance knowledge in the field of management and related business environment by - Maintaining a news file (based on The Tribune) for whole semester and Making a synopsis on one management/inspirational book read by student during the semester.
Nature and Scope of Macroeconomics, Stock and Flow variables, Partial and General equilibrium, Static and dynamic analysis. Macro economics and Business decisions., Economy as a circular flow of income and expenditure, Meaning and concepts of National Income, Measurement of national income through double entry, sectoral accounts and matrix approach, Say's Law of market, Classical and Keynesian theory of Output and Employment, Determinants and importance of consumption function, Meaning, types and determinants of investment, Marginal Efficiency of capital (MEC), Income generation in static and dynamic setting, Concept of Tax multiplier, Balanced Budget multiplier, Leakages from multiplier, Demand for money and Supply of money, Concept of Business Cycle, Meaning and types of Inflation, Objectives of macroeconomic policy, Concept of Balance of Payment and Balance of Trade.Suggested Book(s):
Preparation of Financial Statements: Meaning, features, and preparation of financial statements - Adjusting and Closing entries, Depreciation: Meaning, Causes, Objectives of providing for depreciation, Factors affecting depreciation, Methods of providing depreciation,, The annual Report: Introduction, types of report, Errors and rectification of errors: Meaning, Rectification of two sided and one sided errors, meaning and uitility of suspense account, rectification of errors through suspense account and disposal of suspense account, effects of rectification of errors on net profit, Creative accounting: Introduction, meaning of creative accounting, reasons, motivations for creative accounting, an overview of international financial reporting standards.Introduction to Management accounting, cost control and cost reduction: Meaning, features of management accounting, Management accounting vs financial accounting, Importance, drawbacks, functions of management accounting, an overview of cost control and cost reduction,Budgetary control: Meaning, forecasting and budgeting, types of budgetary control,Responsibilty accounting: Meaning, essentials, advantages, Limitations, Performance measurement.Suggested Book(s):
Importance of price in the marketing mix, Responding to Competitors' price changes, Developing pricing strategies and programs, Demand forecasting, Distribution channels-concept and role; types of distribution channels; Factors affecting choice of a distribution channel; Channel design and channel management decisions, Channel integration, Managing channel conflict, Managing wholesaling, retailing and logistics, Designing and managing Intergrated Marketing Communications; Promotion mix, Advertising, Sales Management, Sales promotion, Public relations, Direct marketing, Concept, Characterstics, Classification of services , Service marketing Mix, Servicescape , Service marketing Triangle, Service Recovery, New service development Process, Rural marketing, Demarketing, Megamarketing ,Viral Marketing and Direct & Online Marketing.Suggested Book(s): Philip Kotler - Marketing Management
Introduction to Statistics: Function, Scope, Limitations, Statistical Data: Meaning and types, Collection and classification, Presentation of Data : Tabulation and graphical presentation, Construction of a frequency distribution, Measures of Central Tendency, Measure of Dispersion, Correlation, Karl Pearsons & Spearman's Rank Correlation, Time Series Analysis Index Numbers: Classification - Construction of Index Numbers, Methods of constructing Index Numbers, Simple Aggregative Method, Simple Average of Price Relative Method, Weighted index method, Fisher Ideal method including Time and Factor Reversibility tests, Consumer Price Index, Theory of Probability, addition and multiplication laws of probability; Conditional probability; Bayes' Theorem. Probability distributions, Binomial, Poisson and Normal distributions- their properties and parameters.Suggested Book(s):
Political environment , Introduction to Indian Economic Environment, Economic system, Economic Policies, Introduction to Industrial, Fiscal and Monetary Policy and Economic Planning ,Indian Legal Environment including Contract Act, Companies Act, Partnership Act and Competition Act, Introduction to Indian Financial environment ,financial system , commercial banks and development banks.Suggested Readings:
Understanding various environmental issues, Types Of Wastes, Pollutants, ecosystems, Natural resources, Environment Activism, Sustainable development, WTO and environmental issues, International Protocols on environment, Population Explosion and environment and management of wastes, Environment Protection Act 1986.Suggested Book(s):
This course focuses on further enhancement of business communication, both verbal and written along with developing the students' personalities by introducing the importance of Life skills. By touching the nuances of Life skills students are able to better assess themselves as individuals and understand the importance of both, professional communication and soft skill, for a successful career.Suggested Book(s):
To enhance knowledge in the field of management and business environment by - Maintaining a news file (based on a newspaper) for whole semester and Making a synopsis on one management/inspirational book read by student during the semester.
Course Scheme Year - II
Semester 3rd (Business Management Analytics – I)
|Code||Subject||Hours (L + T + P)
|BSL5205||Organizational Behavior & HR||5+0+0||5|
|CML5211||Fundamentals of Financial Management||5+0+0||5|
|CML5215||Financial Markets – I||5+0+0||5|
|BSL5207||Global Business Environment||5+0+0||5|
|CLW4203||Sustainability (Soft Skills)-II||2+0+2||3|
|BSS2211||Integrated Learning Projects||2|
Semester 4th (Business Management Analytics – II)
|Code||Subject||Hours (L + T + P)
|CML5214||Financial Markets – II||5+0+0||5|
|BSS4214||Theatre Lab on Business||3+0+2||4|
|BSL3216||Society & Business||2+0+2||3|
|BST9218||Summer Internship (6 weeks)*
Job Oriented Certifications*
|BSS2220||Integrated Learning Projects||2|
Organizational behavior-concepts, meaning, nature, scope features of OB.OB and other disciplines. Individual behavior-basic psychological process-personality, determinants of personality-personality traits-perception, factors affecting perception-learning, theories of learning-social learning. Motivation-theories of motivation (Maslow's, Hertzberg, Mc Gregor, X and Y theory) financial and non financial motivation. Group-concept of group dynamics-Leaderships- types-leadership styles. Organisational Structure. Human Resource Management in organization. Human resource planning, Recruitment and selection-Job analysis---process of job analysis-job discretion- job specification-- methods of job analysis-- Recruitment--source of recruitment-methods. Placement, Induction and Internal mobility of human resource. Training of employees. Human Behaviour vs Organisational BehaviourSuggested Book(s):
Financial management, financial goals: profit maximization, wealth maximization; finance functions, Capital budgeting, investment evaluation criteria- net present value, internal rate of return, profitability index, payback period, accounting rate of return , NPV and IRR comparison; capital rationing; risk analysis in capital budgeting, Working capital management, Capital structure theories, determining capital structure in practice, Cost of capital, Operating and financial leverages , Dividend decisionsSuggested Readings
Meaning of Business research, features of business research - theory building- induction and deduction theory - concept - operational definition, Research Methods, Research Designs, Data Collection, Sampling Designs & Techniques, Data Analysis, Preparation of research reportSuggested Reading
Role of Financial Markets and Institutions Overview of Financial Markets, Securities Traded in Financial Markets, Valuation of Securities in Financial Markets, Financial Market Regulation, Financial Market Globalization, Role of Financial Institutions in Financial Markets, Overview of Financial Institutions, Global Expansion by Financial Institutions.Suggested Book(s): 1) 'Indian Financial Markets' by Dr V A Avadhan
International Business and Environment, World Trade in Goods and Services, Framework for Understanding International Business Environment: Analysis of Physical, Demographic, Economic, Socio-cultural, Political, Legal and Technological Environment of a Foreign Country, Legal Framework of International Business: Nature and Complexities; Global Trading Environment: Liberalization of World Trade. FDI and their Impact on the Economy, Multinationals and their Economic Impact; Political and Legal Impact of Multinational Corporations; International Financial Environment: Foreign Investment - Types and Flows; Asian Model, Monetary System- Exchange Rate Mechanism and Arrangements, Movements in Foreign Exchange Rates and Impact on Trade and Investment Flows, Global Capital Markets, Euro Currency, International Economic Institutions and Regional Economic Groups: IMF, World Bank, MIGA, UNCTAD and WTO; ATC, GSP and International Commodity Agreements. Forms and their Functioning: Multilateralism Vs. Regionalism; EU, NAFTA, ASEAN, SAFTA and other Regional Economic Groupings.Suggested Book(s):
Overview of Rural Marketing, principles of marketing in relevance to rural marketing; profile of rural customers and their difference from urban customer, Features of rural marketing/infrastructure, products and services in rural marketing and channel of distribution and trade management, Transportation and Communication, Advertising & Sales Promotion Strategies for rural markets, pricing for rural market, Objectives and strategies for rural markets, Organizing for rural markets and new product launch for rural markets.Suggested Book(s)
The course is aimed at implementation of the acquired Life skills thereby making students industry ready. It also aims at grooming them and enhancing their persona as a professional by highlighting the importance of business and social graces. Students are made to extensively work on gauging their skills as compared to industry standards and bridging the gap to step into the world of corporates.Suggested Book(s):
To enhance knowledge in the field of management and business environment by - Maintaining a news file (based on a newspaper) for whole semester and Making a synopsis on one management/inspirational book read by student during the semester.CML5212 Cost Accounting (5-0-0), 5 Credits
Meaning of Cost accounting,Basic concepts, Type of cost, Cost Assignment, Costing Methods, Materials costing, Labor cost & Machinery, Job costing, Cost allocation, Variable costing, Process costing systems, Cost of Quality. Spoilage (store losses)Joint production process,Budget and planning, Standard costsSuggested Book(s):
Introduction to and operations of all financial asset classes- Equity, Commodity, currency and Energy. Various forms of trading. Role of financial markets in growth of Indian economy. Financial Futures Markets Background on Financial Futures, Interpreting Financial Futures Tables, Valuation of FinancialFutures, Explaining Price Movements of Bond Futures Contracts, Speculating with Interest RateFutures, Closing Out the Futures Position, Hedging with Interest Rate Futures, Bond IndexFutures, Stock Index Futures, Risk of Trading Futures Contracts, Regulation in the FuturesMarkets, Institutional Use of Futures Markets, Globalization of Futures Markets. Risks of Multinational Banks, International Debt Crisis, Asian Crisis, Country Risk Assessment.Suggested Book(s):
Retailing: Definition & Importance, Indian vs Global Scenario, Types of Retailing: Store Retailing, Non Store Retailing, Types of retail formats, Franchising in retailing, Retail Marketing mix, Retail consumer buying behavior, Segmentation, Positioning, Retail organization structure, Careers in retailing, Retail Location: Factors affecting retail location decision, Site selection: Factors affecting site selection, Steps in selecting site, Location based retail strategies, Store design: Interiors & exteriors, Store layout: Types of layouts, Factors affecting store layout, Retailing image mix, Retail Communication mix, Sales promotion: Advertising, Public relation, Personal Selling, Steps in planning retail communication, Retail Strategies: Differentiation strategies, Growth strategies, Expansion Strategies, Pricing strategies, Role of IT in retailing, Electronic data exchange, Bar coding: RFID, Electronic payment systems. Factors effecting growth of retail.Suggested Book(s):
Introduction: Definition, Nature, Characteristics, process, theories, Values and Assumptions of OD, Role and Competencies of the OD practitioner, The Diagnostic Process and Introduction to OD Interventions: Diagnosis at the Organization, Group and Individual Level, Data Collection Process, Diagnostic Methods, Challenges in Diagnosis, Diagnostic Information Feedback: Characteristics of Effective Feedback, Survey Feedback. Characteristics of Effective Interventions, Designing Interventions, The Intervention Process,Human Process and HRM Intervention: Sensitivity Training, Process Consultation, Third-Party Interventions, Team Building, Organization Confrontation Meeting, Intergroup Relations Interventions, Large Group Interventions: Grid OD; System 4 Management; Role Playing, Employee Empowerment, Performance Management Systems, Employee Wellness Interventions, Career Planning, Goal Setting, MBO, Techno Structural and Strategic Interventions: Restructuring Organizations, Job Enrichment, Sociotechnical Systems, TQM and Quality Circles, Culture Change, Self -Designing Organizations, Learning Organizations, Challenges and Future for the Organization, Future trends in OD, Ethical Issues in Organizational DevelopmentSuggested Book(s):
Nature and scope of Marketing Research, Uses of Marketing Research, Marketing research process, Sources of data: Types of Secondary data, advantages and disadvantages. Primary Data: Objectives, types, sources methods of data collection media of communication. Data collection instruments: Questionnaire: - Definition, importance steps for preparing questionnaire, types of questions. Sampling: - advantages and disadvantages, Sampling methods: - probability and non probability (as advantages and disadvantages in brief, statistical understanding not required), Sample size: - meaning, determining sample size for estimating means for proportions, Data processing: - preparing raw data, editing, coding, tabulation and summary of data, Data analysis: - understanding univariate and multivariate analysis, factors for deciding appropriate technique of analysis. Preparation of research report: - presentation, contents, principles of reportSuggested Book(s):
Use of Business Simulation Techniques , Role Plays, Case Studies and Group Discussions for the development of analytical, decision making and group handling skills of students.BSL3216 Society And Business (2-0-2), 3 Credits
Understanding Concept of Values And Ethics, Relevance Of Ethics in Business, Ethical Decision Making, Management Processes and Ethics, Vedanta and Management, Corporate Social responsibility and Consumer Protection, Understanding Transformation, Progress and success, Success stories of Business Gurus, Meaning and difference in Knowledge and Wisdom, Stress Management and Dharma and Karma YogaSuggested Book(s):
To enhance knowledge in the field of management and business environment by - Maintaining a news file (based on a newspaper) for whole semester and Making a synopsis on one management/inspirational book read by student during the semester.Course Scheme Year - III
Semester 5th (Business Management Analytics – I)
|Code||Subject||Hours (L + T + P)
|BSL5305||Fundamentals of Financial Services||5+0+0||5|
|CML5313||Taxation Laws & Practices||5+0+0||5|
|BSS3321||Tiger Team Project||3+0+0||3|
Semester 6th (Business Management Analytics – II)
|Code||Subject||Hours (L + T + P)
|BSL5306||Creativity & Innovation||5+0+0||5|
|BSS9312||Tiger Team Project Evaluation||5+0+0||5|
|BSL5309||Sales & Channel Management|
|CML5315||Financial Statement Analysis|
|CML5317||Project Appraisal and Finance|
|BSL5313||Integrated Marketing Communication|
|BSL5308||Product and Brand Management|
|CML5318||Financial Markets Practice|
|BSL5312||Essentials of Services Marketing|
Overview of Financial System with reference to India., Financial Instruments, Financial Institutions. Financial Markets: Emerging Trends, SEBI, Stock Market Operations. Leasing- Concepts and Types of Leasing. Benefits of Leasing. Leasing as a Source of Finance. LegalPerspectives in Leasing. Practical Problems on Leasing.Mutual Funds -Types, and Growth of Mutual Funds in India. Effectiveness of Mutual Funds.Venture Capital Financing - Global Scene, VCF in India. Performance of VCF in India. Problems, Prospects andImplications in Indian Environment.Contemporary Issues Concept and Overview of Forfeiting, Factoring, Commercial Paper, Credit Rating, Hire PurchaseFinancing, Private Banking, Insurance Services, Debt Securitization and Credit CardsSuggested Readings
Concepts of direct and indirect taxes, Definitions of - Assessee, Person, Assessment Year, Previous years, Gross total income, Agricultural income, casual income, Company, Indian Company, Dividend, Residential status and incidence of taxation, Income exempt from tax, specific heads of income (Individual as an Assessee) Salary - meaning, Basis of charge, income included under this head, allowances, valuation of perquisites, deductions, retirement benefits, Income from house property, Profit and gains from business and profession Income covered under this head, allowable deductions, calculation of depreciation, disallowable expenses. Capital gains - meaning of long term and short term capital assets, computation of long term and short term capital gains, exemptions available under section 54, 54B, 54EC, 54ED, 54F, Special cases, Conversion of capital assets into stock, Transfer of firm's assets to partners and viceversa, Compulsory acquisition of assets, Self generated assets like Goodwill, Tenancy right, Acquisition of bonus shares, Transfer of right shares, Conversion of debenture in share. Income from other sources, Clubbing of Income, Carry forward and setoff of losses, Deduction from Gross Total Income under section 80 C, 80CCC, 80 CCD, 80 D, 80 DD, 80DDB, 80E, 80G, 80U, Filling of tax return under prescribed parameters and time schedule Advance payment of tax-date - percentage - limit, TDS-meaning-liability-time limit of payment of TDS, Indirect Taxes, Valued Added Tax Act, Introduction: Definitions: Business, Dealer, Goods, Manufacture, Person, Place of Business, Purchase Price, Raw Materials, Sale, Re-sale, sale price, Taxable Turnover, Value of Goods, Incidence of Tax: (Brief Idea) Registration Liability to pay tax, Central Excise Act - Definition of - Factory - Manufacture -Deemed manufacturing - types of duties - Manufactures Liability For Payment of duty - Exemption From Duty - Registration of Certain Persons, Concept of CENVAT, Capital Consumption. Introduction To Service Tax, Registration and payment Procedure, Basics of Custom Duty: Introduction, Definition of Goods, territorial waters of India, Indian custom water, custom station, person in charge, procedure of import and export in brief, exemption from custom duty , Types of Duty.Suggested Book(s):
Consumer behaviour - concepts; nature, scope and applications of consumer behaviour; Consumer behaviour and marketing strategy; profiling consumers and their needs; Market segmentation and consumer research; psychographics and lifestyle; Consumer behaviour audit. Consumer involvement and decision-making; Consumer decision-making process; Information search process; Evaluative criteria and decision rules. Individual influences on buying behaviour; Consumer as an individual; Theories of personality; personality and market segmentation; consumer perception; consumer needs and motivation. Personal influences and attitude formation. Learning and consumer involvement; Communication and consumer behaviour. Reference group influence in buying decisions; opinion leadership. Family life cycle and decision-making; Social class concept and measurement.The buying process: problem recognition and information search behaviour; information processing; alternative evaluation; Purchase process and post purchase behaviour.Culture and Consumer behaviour: Core culture and sub cultures. Role of culture in consumer buying behaviour. Profile of Indian consumers; Behavioural patterns of Indian consumers; Problems faced by Indian consumers; Consumer protection in IndiaSuggested Book(s):
The art of selling, Understanding the buying motive, The art of persuasion, Prospecting, Planning the sales, Sales presentation, Negotiation and sales close, New developments in the selling practices, Telemarketing, Relationship marketing, Retail selling and business-to-business selling, Electronic media - Emerging trends, The job of sales manager, Understanding the job, Setting sales territories, Sales quotas, Sales budgeting, Routing and scheduling sales force, Organising the sales department, Sales force management, Training, Compensation plans, Evaluation of sales force performance, Channel management, Designing channel system, International channels, Channel co ordination, Channel communication, Channel performance evaluation, Physical distribution and logistic management, Logistic system analysis, Organisation control, Transportation, Routing, Operation plans, Warehouse management, Location, Merchandise handling, Receiving and issuing inventory, Control systems.Suggested Book(s):
Analysis and interpretation of financial statements ratio analysis and interpretation. Ratios in relation to short term liquidity, long term solvency and profitability. Retain on investment, return on capital employed, return on net-worth and the return on assets to evaluate overall performance of business Preparation and analyses of cash flow and the funds flow statements, Societal obligations of accounting.Suggested Book(s):
Introduction to International Marketing, Understanding International Marketing Environment, International Marketing Strategies, International Research and Segmentation, International Marketing Mix , Developing Global Products and Pricing, International Promotion and Advertising, International Distribution System, Indian Export Scenario, EXIM Policy of India, Export Documentation and Procedures, WTO and international trade norms, International Technology Transfer and Counter Trade, Trade Mark Regime, International Marketing Planning and Managing systems fir International Marketing, Controlling and Evaluating International marketing efforts.Suggested Book(s):
Capital Investments: Importance and Difficulties, Types of Capital Investments, Phases of Capital Budgeting, Levels of Decision Making, Facets of Project Analysis, feasibility Study, Objectives of Capital Budgeting, Common Weaknesses in Capital Budgeting. Capital Allocation Framework: Key Criteria, Elementary Investment Options, Portfolio Planning Models, Strategic Position and Action Evaluation, Diversification Debate, Investment in Capabilities, Strategic Planning and Capital Budgeting. Financing of Projects: Capital Structure, Equity Capital, Preference Capital, Internal Accruals, Term Loans, Debentures, Working Capital Advance, Miscellaneous Sources, Raising Venture Capital, Raising Capital in International Markets. Financial Estimates and Projections: Cost of Project, Estimates of Sales and Production, Cost of Production, Working Capital Requirement and its Financing (Simple Practical Problems), Profitability Projections, Projected Cash Flow Statement (Simple Practical Problems), Projected Balance Sheet (Simple Practical Problems), Multi Year Projections. Market and Demand Analysis: Situational Analysis and Specification of Objectives, Collection of Secondary Information, Conduct of Market Survey, Characterization of Market, Demand Forecasting, Uncertainties in Demand Forecasting, Market Planning, Technical Analysis: Manufacturing Process/ Technology, Technical Arrangements, Material Inputs and Utilities, Product Mix, Plant Capacity, Location and Site, Machineries and Equipment, Structures and Civil Works, Environmental Aspects, Project Charts and Layouts, Schedule of Project Implementation, Need for Considering Alternatives. Project Management: Forms of Project Organization, Project Planning, Project Control, Human Aspects of Project Management, Pre- Requisites for Successful Implementation. Network Techniques: Development of Project Network, Time Estimation (Simple Practical Problem with EST, EFT, LST, LFT, Total Float), Determination of the Critical Path, Scheduling when Resources are limited, PERT Model, CPM Model (Simple Practical Problem of Crashing), Network Cost System. Project Review and Administrative Aspects: Control of In- Progress Projects, Post Completion Audits, Abandonment Analysis, Administrative Aspects of Capital Budgeting, Agency Problem, Evaluating the Capital Budgeting System of an Organization.. Risk Analysis- Firm Risk and Market Risk: Portfolio Related Risk Measures, Mean Variance Portfolio Construction, Portfolio Theory and Capital Budgeting, Capital Asset Pricing Model, Developing the Inputs Required for Applying CAPM, Empirical Evidence on Capital Asset Pricing Model, Capital Asset Pricing Model and Capital Budgeting.Suggested Book(s):
Nature & Importance of Marketing Communications, Promotion mix, Integration of Marketing Communications, Models of Persuasive Communication, Advertising: Nature, Functions, Types, Economic & Social implications, Advertising Agencies, Advertising Ethics & ASCI, Advertising Creativity, Ad Layout: Stages and Principles, Ad Copy and Visualization, Development of Messages, Various ad formats, Appeals & Selling Propositions, Cultural impact on ad creativity, Ad Campaign Management, Planning, Objective Setting (DAGMAR), Ad Budget, Ad Routing & Scheduling, Testing and Effectiveness, Advertising Media, Press, Radio, Television, Outdoor and other types with Merits and Demerits, Media Planning: Strategy and Evaluation, Indian Media Scene, Public Relations, Publicity & Sales Promotion, Functions and Tools of PR, Corporate Advertising, Sales Promotion Techniques.Suggested Book(s):
Qualification, Disqualification, Appointment, Removal, Remuneration of Auditors, Audit Ceiling-Status, Power, Duties and Liabilities of auditors, Branch Audit-Joint Audit- Special Audit, Maintenance of Books of Account -Related Party Disclosures- Segment Reporting, Divisible Profit, Dividend and Depreciation (Companies Act, Standards on Accounting, Legal Decisions and Auditor's Responsibility).Representations by Management-Contents of Annual Report( A Brief Idea).Audit Report and Certificate: Definition-Distinction between Report and Certificate- Types of Reports/Opinion 35, (Clean, Qualified, Disclaimer, Negative and Piecemeal), Contents of Audit Report(As per Companies Act and Standards on auditing), True and Fair View (Concept and Guiding Factors)- Materiality(Concepts and Relevance)- Limited Review- Disclosures, certificate on Corporate Governance- Cash Flow Statement Reporting. Audit of Different Institutions: Banks, Insurance Companies, Educational Institutions and Hospital, Features and Basic Principles of Government Audit-Local Bodies and Non- Profit Seeking Organizations( including NGOs). Comptroller and Auditor General and its Constitutional Role. Investigation : Meaning, Purpose- Distinction between Investigation and Auditing Approach to Investigation, Assessing a Business (Due Diligence Review, Valuation). Investigations to Detect Fraud, Misappropriations and Defalcations- Investigations with respect to Business Combinations. Other Thrust Areas: Cost Audit- Concepts, Objectives, Advantages, Relevant Provisions of Comp. Act, Management Audit- Tax Audit- Systems Audit- Social Audit- Environment Audit Energy Audit- Forensic Audit-Peer review ( Concepts, Objectives and Regulatory Requirements), Ethics in Auditing - Auditor's Independence, Auditing in CIS Environment, Standards on Auditing (Concepts, Purpose and Present Position as to Number and Title as issued by ICAI). Topics to be studied with reference to Standards on Auditing and Accounting including Applicable Indian Financial Reporting Standards.Suggested Readings
Development of Leadership, team building and problem solving tecniques by giving practical projects.BSL5304 Business Strategy (5-0-0), 5 Credits
Corporate planning, Vision, Mission, Objective and goals, Strategic management foundation, Strategic levels, Fundamental model of strategic management, Strategic fit and stretch, Schools of strategic process, Strategic analysis, Environmental analysis, Structural Analysis, Strategic group analysis, Market segmentation, Strategic alternatives, Resource and strategic capability, Culture and stakeholders' expectations, Strategic choice, Generic strategies, Strategic options, Evaluation and selection, Strategic implementation and control, Organizational structure and design as a part of strategy, Corporate renewal, Managing strategic change.Suggested Book(s):
Entrepreneur and entrepreneurship, Different forms of entrepreneurship, Corporate entrepreneurship, Intrapreneurs, Interpreneur, Ultrapreneurs, Opportunity scouting and idea generation, Role of creativity and innovation and business research, franchising, business process outsourcing in the early 21st century, Promotion of a venture, Opportunity analysis, Environment and entrepreneurship, Role of socio-economic environment, Competitive factors, Important acts, Policies of the government, Industrial policy resolutions, Role of entrepreneur.Suggested Book(s):
Introduction to Project risk, Project management, project plan - management principles applied to project management - project management life cycles and uncertainty Project planning - problem statement, objectives - success criteria , Assumptions ,risks obstacles, approval process, projects and strategic planning. Project implementation Project monitoring ,evaluation and control, project audit, project management information system, project scheduling , PERT & CPM ,project communication post project reviews Project team management, project contracts- practical and legal aspects - global tender - negotiations - insurance. Closing the project, strategic implications - project in trouble - termination strategies - evaluation of termination possibilities - termination procedures. Project inventory management - nature of project inventory - supply and transportation of materials - use of PERT & CPM techniquesSuggested Readings
Role and process of Integrated Marketing Communication, Definition and Scope of Advertising Management, Determination of Target Audience, Advertising and Consumer Behavior, Setting Advertising Objectives: DAGMAR, Determining Advertising Budgets, Advertising Strategy and Planning, Creative Strategy Development and Implementation. Setting Media Objectives, Developing Media Strategies, Evaluation of Different Media and Media Selection, Media Buying, Measuring Advertising Effectiveness, The Organization for Advertising, Social, Ethical and Legal Aspect of Advertising, Nature and Importance of Brand; Types of brands , Strategic Brand Management Process, Brand Identity perspectives , Brand identity prism, Identity levels, Concepts and Measures of Brand Equity, Brand Assets and liabilities ,Aaker Model of Brand Equity, Designing marketing programs to build brand Equity, customer based brand equity ,Brand Loyalty, Measures of Loyalty, Branding strategies - product ,line , range and umbrella branding , Brand Personality: Definition, Measures and, Formulation of Brand Personality, Brand Image dimensions, Stages of Concept Management for functional ,symbolic and experiential brands, Brand Positioning, 3 Cs of positioning ,Brand positioning and differentiation strategies, Repositioning, Celebrity Endorsements, Brand Extension, Managing brands over time, Brand reinforcement , brand revitalization, managing global brands ,Branding in different sectors - Case studies.Suggested Book(s)
Fundamental & Technical Analysis, Study of MCX, MCX-SX, IEX, Energy Exchange. Investment Environment ? Real estates and financial assets ? short term &long term ?call money , treasury bills, discounting of bills , equities, bonds, debentures, fixed deposits, mutual fund units, tax sheltered saving schemes , life insurance and pension products securitized and non securitized investments, warrants and convertibles and non convertibles , financial derivatives ? investment process ,Securities Market ?Primary & secondary ? Structure and functioning of the market, stock exchanges ?listing ,trading and settlement procedures ? NSE , BSE, Indo next, important international stock exchanges ? depositories ? recent developments stock market indices - BSE SENSEX, Nifty and others ? calculation of index . Risk And Return ? systematic & unsystematic risk ? calculation of beta ? using beta to estimate return ? expected risk & return ?Significance of beta in the portfolio theory estimation of beta from historical share prices, market risk .Economic , Industry & company Analysis ?economic forecasting & investment decision economic forecasting methods ? industry analysis classification schemes key characteristics ? industry life cycle ? company analysis financial and non financial factors efficient market theory ? strong ,semi strong weak random walk hypothesis .Technical analysis ? concept ? types of charts ?Dow theory price pattern support and resistance levels ? relative strength analysis ?moving averages breadth of the market volume momentum confidence index ?contrary opinion theory oscillators ? stochastic ? Elliot wave theory ,Derivatives Options put and call options, Trading margin valuation binomial option pricing model ? Black schools model index options .Futures ? hedgers &speculators ? contract ? markets returns expected ¤t spot prices ? futures options ? index future.Mutual funds concepts & objectives types &classification ? organization &management ? services provided advantages Indian scenarioSuggested Book(s):
Overview of direct and online marketing, Trends Leading to the Growth of Direct Marketing, Customer Databases and Direct Marketing - Geographic, Demographic, Psychographic, and Behavioral Data, Forms of Direct marketing communication: Face-to-Face Selling, Kiosk Marketing, Direct-Response, TV Marketing, Telemarketing, Catalog Marketing, Direct-Mail Marketing, Online Marketing and Electronic Commerce, Benefits of Online Marketing - consumers, companies, Online Marketing Channels, Challenges of Direct Marketing, Integrated Direct Marketing, Public Policy and Ethical Issues in Direct MarketingSuggested Book(s):
Introduction: Definitions: Income, Person, Assessee, Assessment Year, Previous Year, Gross Total Income, Total Income; Residential Status and Scope of Total Income on the basis of Residential Status, Agricultural Income,. (10 Hours) Taxation of Companies: Definitions: Company and its Types, Heads of Income, Deductions from Gross Total Income for Companies, Simple Problems on Computation of Taxable Income of Companies, Minimum Alternate Tax u/s 115JB. (10 Hours) Tax Planning: Concepts relating to Tax Avoidance and Tax Evasion and Tax Planning. Tax Planning with Reference to: Location of Undertaking, Type of Activity, Ownership Pattern; Tax Planning relating to: Mergers and Demergers of Companies. Tax Considerations in respect of Specific Financial and Managerial Decisions like Capital Structure Decisions, Deemed Dividend, Make or Buy, Own or Lease, Repair or Renewal, Managerial Remuneration. (12 Hours) Tax Management: Filing of Returns and Assessments, Penalties and Prosecutions, Appeals and Revisions, Advance Tax, TDS, Advance Rulings, Avoidance of Double Taxation Agreements. (10 Hours)Suggested Book(s):
Services concept, Growth of service sector, Role of services in economy, Classification of services, service triangle, Marketing of services, Customer involvement in service Processes, Service market segmentation; principles, service marketing mix, four Ps and expanded Ps, methods of developing CR, Tourism management: economic, social, cultural, political and environmental impacts of tourism, Role of travel agencies and tour operators, Tourism guidance - tourist accommodation and hospitality, different types of hotels, tourism in India; growth potentials in different areas, major tourist attractions, Banking and insurance management - Banking concept, universal banking, bancassurance, offshore banking, e- banking, retail banking, current Indian banking scenario, emerging issues in Indian banking, Services in organized retailing, Health care industry in India, Marketing E-services, Business process outsourcing (BPO), medical transcription, knowledge process outsourcing (KPO), E - learning (Indian context).Suggested Book(s):
Balance of payments - Structures - Disequilibrium - Adjustment mechanism - Relation between balance of payments and foreign exchange rates - Theories of exchange rates - Macro economic factors affecting exchange rates - Effects of exchange rate changes. Exchange rate determination - Under Bretton Woods system - The present system of floating rates - Value of Indian rupee - How it was and in determined - The recent trends in exchange rate of the rupee - The issue of convertibility of rupee. IMF - its functions - Special schemes of landing - Conditionalities of IMF loans - IMF's role in providing international liquidity SDR's - International financial markets and instruments. Foreign exchange markets in India - The role of RBI - Markets abroad - Foreign exchange operations of banks - Exchange position and fund position - Vostro & Nostro accounts. Forward markets - Forward margins - Factors affecting forward rates - Swap operation - arbitrage operations - Option delivery - Early delivery - Cancellation and extension of forward contracts. Exchange rate quotations - Inter bank customs rates for different types of foreign exchange transactions - TTs, MTs, Drafts, Bill of Exchange - Meaning of transfers between countries.Suggested Book(s):
Development of Leadership, team building and problem solving tecniques by giving practical projects.
The CGPA (calculated on a 10 point scale) would be used to describe the overall performance of a student (from the semester of admission till the point of reckoning) in all courses for which LETTER GRADES will be awarded. GPA will indicate the performance of student for any particular semester. Formulas for calculation of GPA and CGPA has been provided as below:
Where n = number of subjects in the semester; N = number of semesters; GPAi = GPA for the ith semester; Cij = number of credits for the jth course in ith semester; and Gj = Grade point corresponding to the grade obtained in the jth course.
Table below shows the grade point for every valid grade, that may be awarded to a student pursuing a particular course:
|%Marks Range of total||Grade||Qualitative Meaning||Grade points|
'I' grade would be awarded to those students, who due to some reason or the other have not been able to appear in certain required number of evaluation components conducted for a course. Later 'I' grade would be changed to a relevant grade, once a student has fulfilled the requirement of appearing in certain number of evaluation components for a course.
Example to Understand the Calculation of GPA
Suppose a student is registered in four courses 'W', 'X', 'Y' and 'Z' in a particular semester as mentioned below in the Column - I of the table. Column - II in the table below depicts the number of credits, which those courses carried. At the end of the semester, student was awarded with the grades as mentioned in Column - III in the table given below. Column - IV indicates the corresponding grade weight. Column - V and Column - VI indicate essentially the Credit value and Grade Points for every course completed by a student in that particular semester.
|Course in Which student registered(Column - I)||Credits(Column - II)||Letter Grade Column - III||Grade Value (Column - IV)||Credit Value (Column - V)||Grade Points (Column - VI)|
|Course W||3||B-||6||3 x 6||18|
|Course X||3||A-||8||3 x 8||24|
|Course Y||3||A+||10||3 x 10||30|
|Course Z||2||A+||10||2 x 10||20|
Thus, the total GPA of the student would be =
Suppose the GPA of the student in two successive semesters is 7.0 and 8.0 with respective course credits being 12 and 11, then the
Break up of Total Credits to be earned by the students in BBA(Professional) Program
|Semester I (Business Management Foundations - I)||35|
|Semester II (Business Management Foundations – II )||35|
|Semester III (Business Management Analytics – I)||35|
|Semester IV (Business Management Analytics – II)||45|
|Semester V (Business Management Specialization – I)||33|
|Semester VI (Business Management Specialization – II )||40|